Team Blog

Upcoming Webinar! Declutter Your Website: Keep what works, eliminate the rest

  • Events

Post by Marketing Intern, Alexandra Burdette

We’re back with our webinar series on August 20th and hope you’ll join in and learn more on the topic of content hoarding. Our host this month, Hilary Marsh, is the Chief Content and Digital Strategist for Content Company, which she also founded. Her expertise includes content management, content strategy, and avoiding content hoarding, the focus of her webinar. Her list of accomplishments and background in the content and digital strategy arena are both lengthy and impressive, making her an excellent candidate for this series!

This webinar will benefit content contributors and


Come Join us Next Month!

  • Events

Post by Marketing Intern, Alexandra Burdette


We are staying busy over here at Hannon Hill and that includes attending more industry conferences in the next month! We’ll be traveling to Toronto, ON to attend the PSEWEB Canada conference this weekend (July 28th-29th) and can’t wait to see our international clients and future clients alike. Be on the lookout for our CEO, Kat Liendgens, along with one of our Solutions Consultants, Joel Dixon, who will be our brand ambassadors for the weekend PSEWeb Canada unites University marketers, programmers, designers, digital architects and community managers, for a weekend of learning


Washburn University's Redesign Project

  • Tech Tips

washburn university

As part of a redesign project, Washburn University rolled out a new main site (, May 2012), a law school site (, May 2013) and Washburn Tech (, May 2014). The university chose BarkleyREI as their design partner. The result? Three sophisticated new sites, powered by Cascade Server, which demonstrate how the staff at Washburn University is truly embracing content marketing and being more strategic about their content.

We recently spoke with both BarkleyREI and the team at Washburn about the redesign process, the implementation, and the outcome.

The Project Objectives

As with


Spread the Word and Vote for the 2014 Cassies!

  • User Conference

The 2014 Cascade Server User Conference is right around the corner. This means it’s time to check out our finalists for the ever-popular Cassies awards and cast your votes! Our Cassies awards are a night of fun for clients, and we want to give you all ample time to help determine who will be taking home these coveted trophies (even if they are plastic)! Voting will close on Friday, August 8th.

As in years past, we received dozens of nominations for our award categories so we had to drill down the nominations to the current finalist list We even added two new categories to the Cassies for 2014 Please review the finalists below and


Hashtag Marketing Tips for Higher Education

  • Marketing Mojo

Post by Marketing Intern Alexandra Burdette

hashtag image

Colleges and universities looking to bridge the social media gap between them and their students are increasingly exploring hashtag marketing. Hashtags are a great way to market to both current and prospective students as well as to alumni. Hashtag marketing strategies are something worth looking into in order to properly market your campaigns and to drive engagement with your target audience through the effective use of hashtags.

A trending hashtagis one that is very popular at that given time Taking advantage of your university’s time in the social media limelight can help get your


Save $50 on eduWeb in Baltimore Next Month

  • News


Of all the conferences we go to, eduWeb is the only one I’ve been to for three years straight--and with good reason!  There are just so many wonderful higher education professionals who speak and attend, and the conference organizers do a fantastic job curating speakers from the higher ed community. The networking happens automatically because you just can’t go to eduWeb without being inspired by the energy and speakers to discuss all the ideas buzzing around.

This year’s conference is in Baltimore next month, and as a sponsor, we’ve been entrusted with a discount code to share with our clients and subscribers


Use Storify to Tell the Story of the Story - Highlights from Wendy Darling's session at HighEdWeb Southeast

  • Marketing Mojo

A couple weeks back, I traveled to Florence, South Carolina for one of the intimate HighEdWeb Regional conferences. Despite the fact that we’ve been attending, speaking, and sponsoring these for three years, this was personally my first HighEdWeb regional conference! Incidentally, one of the highlights for me was getting to hear one of our own hometown, Atlanta-based clients speak.


Wendy Darlingis a communications specialist at Emory University, just down the street from us, and she did a fantastic session on creative ways you can use Storify at your university or other organization in order to collect, curate and share multi-piece


Movin' on up - Hannon Hill at the Atlanta Tech Village

  • Company Culture

As you may have heard, we moved our headquarters into the Atlanta Tech Village in the heart of Buckhead, Atlanta’s prime business location. While we tremendously cherished our previous Midtown office, being part of ATV was too good of an opportunity to pass up. We love being part of the vibrant tech community and to reunite with some of our old friends like SalesLoft and Rigor. Here are some of the things we’ve been enjoying the most about being at ATV.

The Energy

As soon as you enter the building, you can feel a buzz of energy that is hard to describe unless you’re here Being surrounded by the latest and greatest


Between the Sticks: A Winning Google Analytics Strategy for Higher Education

  • Marketing Mojo

Guest Blog Post: By Becky Vardaman, Vice President of Strategy at Converge Consulting

headshot of becky

I admit it. I’m new to this World Cup thing.

I was that person at the sports bar that you laughed at because they didn’t realize that the game clock goes up instead of down. I’m still a little bit confused about off sides and I simply can’t comprehend how a tie is ever acceptable. But the one thing I completely, 100% understand about soccer is the goals. 

And I love the goals.

As I fuel my new passion for the World Cup, I find myself asking my (patient) soccer loving friends all kinds of questions.

  • “Did that count


Free Webinar: 5 Ways To Improve Your Higher Ed Website With Google Analytics

  • Events
  • Marketing Mojo
Becky Vardaman

Join us for the next installment of our thought leadership webinar series featuring Becky Vardaman, the Vice President of Strategy at Converge Consulting. With nearly ten years of experience, Becky's focus is not only to help clients create effective integrated campaigns with email, social media, content strategy, SEO, and traditional methods, but also to arm marketers
with the data and analytics they need to prove a return on investment and make confident decisions on where to spend precious marketing dollars.

Most organizations are aware that their website is a critical part of reaching prospective students, current


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