Team Blog

What Content Matters Most On Your University’s Website?

  • Marketing Mojo
What content matters most on your university's website?

What content matters the most on your university’s website? This is a tough question, that lacks a definite answer. However, there are growing trends and statistics that can shed some light on universal best practices. While every institution is unique, most of their websites have similar content: admissions, financial aid, academic programs, student life, athletics, alumni, etc. They also share similar target audiences: potential students, parents of potential students, current students, alumni, donors, and other personas we’ve previously discussed.

Areas of Interest

Let’s start with the information provided by your

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Employee Engagement Fosters Company Success

  • Company Culture
Employee Engagement Fosters Company Success

Are you engaged in the work that you do Are you filling your workday with joy, meaning and productivity Employee engagement is a trending and hotly discussed topic Throughout the workplace, everyone seems to have their own opinion of the influence it has on employee output and company success Companies are investing time, appropriating resources, and expanding efforts to increase employee engagement They’re attempting to create a dialogue through various means such as, team-building activities, company-wide meetings, employee surveys, and independent research, to better define the engagement barometer and its impact on their

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Upcoming Webinar: Cascade + Bootstrap = Awesome

  • Events
Cascade + Bootstrap = Awesome

Awesome = Bootstrap + Cascade, it’s as easy as A - B - C.

Responsive Web Design (RWD) is an approach that strives to provide an ideal viewing experience for a wide variety of devices. A site designed with RWD principles attempts to respond to each device accessing the content, and adapts the layout to fit the user’s display.

In this upcoming webinar Charlie Holder, Head of Customer Experience at Hannon Hill, will highlight how to leverage the power of Cascade Server to help create and manage content for a responsive website.

Introduction to Bootstrap

Like many frameworks, Bootstrap offers a fluid (or fixed) grid system that

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Why Good Content is Good Design

  • Marketing Mojo
 Why Good Content is Good Design

Quality content on your site really is the priority. Even if your design creates an aesthetically pleasing visitor journey, it won’t mean a thing without good writing to go along with it.

It’s About Your Audience

Effectively writing for your audience requires taking a few things into account. The content on your site needs to be tailored to the knowledge levels of your audienceIt should show your extensive understanding of the services your organization provides, and how they serve the various types of users you cater to It should also serve a purpose - What do you want to convey to your audience What actions do you

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How to Fix These 6 Common Content Marketing Mistakes (Part 2)

  • Marketing Mojo
How to Fix These 6 Common Content Marketing Mistakes - Part 2

Check out Part 1 of this blog to learn the first 3 common content marketing mistakes.

#4 - Failing Too Slowly

One of the most critical mistakes you can make with your content marketing is not failing fast enough This may sound strange, since ideally, you execute your strategy and everything goes according to plan, but the truth is that it likely won’t Your goal is to progressively become better at your craft and more efficient in your efforts with every iteration But if you don’t take chances and blindly follow a plan, you’re not setting yourself up for success Oftentimes, marketers fear that by changing course

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How to Fix These 6 Common Content Marketing Mistakes (Part 1)

  • Marketing Mojo
How to Fix These 6 Common Content Marketing Mistakes - Part 1

Delivering a steady stream of high-quality content to your audience is more important than ever before. After all, now that most organizations are investing in content marketing, differentiating yourself is becoming increasingly challenging. We’ve all heard the phrase “content is king” ad nauseam. It’s true that content can make all the difference in the world to your web marketing success. But what if your king is not working for you? What if he has a personality disorder? Let’s take a look at some common content marketing mistakes and discuss what you can do to fix them.

#1 - Creating Content for the Wrong

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3 Tips for Designing Better Landing Pages

  • Marketing Mojo
3 Design Tips for Designing Better Landing Pages

Creating an effective landing page can make or break an organization's marketing efforts. Depending on how a visitor discovers you, a landing page could be the first thing they see, rather than your standard homepage. How much your landing page resembles your homepage will vary organization by organization, but what does not, is the importance of good design. Good design is critical for increasing conversions. Let’s discuss three concepts to consider when designing your next landing page.

Hierarchy Matters

Hierarchy is at the base of good design, and the basics do apply The main headers should be the largest in sizing and perhaps use

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Get the Most Out of Your Marketing Personas with 22 Questions

  • Marketing Mojo
Get the Most Out of Your Marketing Personas with 22 Questions

This is the third blog in our persona series (1 & 2).

You know your target audience. You’ve created the personas that represent them. Now, you have to figure out how to attract, retain, and convert those personas. Knowing what makes your personas tick will allow you to strategically connect their needs with your goals.

There are 4 questions you need to answer in order to create your marketing strategy for each persona. Luckily, you can answer these questions, by asking your personas these 22 questions.

#1 - How can you best reach them?

In order to communicate effectively with your audience, you want to know where they spend their time

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How User Flows and Sitemaps Support Successful Visitor Journeys

  • CMS 101
How User Flows and Sitemaps Support Successful Visitor Journeys (and How They’re Different)

When evaluating the quality of your visitor journeys, there are numerous factors to consider. Two of those being your user flows, and your sitemap. Many times these two are interwoven, but they are indeed different. Let’s discuss how both user flows and sitemaps play into a site experience, and how they’re different.

User Stories Help Draft User Flows

Every page of your campus website offers a list of specific available services On the other side there are different types of site users who will be interested in using a variation of these services to complete different types of tasks These user stories are meant to help you

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Web Governance and Digital Strategy: A Killer Combo

  • Events
Guest Blog By: Matt Herzberger - Principal Consultant / CEO of Aligned Path

Web Governance and Digital Strategy: A Killer Combo

Web governance and digital strategy are not quite as difficult at face value as people make them out to be.

To begin let’s break down some of the basics - let’s talk about digital strategy Here is a scenario, have you ever been asked to create a digital strategy It can strike fear into you and make you feel inadequate You scramble to throw something together You’ll likely turn to whatever listserv or digital channel you prefer to ask your colleagues questions and see their strategies - and there will be a swirl of people asking to also get

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