Wednesday, April 23rd, 2014 at 11:30am
Content audits accomplish many things that directly improve a content migration. Performing a content audit helps an organization decide which content is actually worth migrating into the new system. For example, is there content that needs to be improved due to broken links or gaps in information, or does it need to be removed altogether from your site? There are numerous examination points to consider, and each of them can make your content migration that much better.
A content audit will help you …
By reviewing all of your content assets, you can identify and address performance issues, fix misspellings and broken
Monday, April 21st, 2014 at 11:30am
The month of April has us attending the first industry conferences of the 2014 year. Read on to see where you can find us this month.
This week we will be attending the HighEdWeb New England. The conference will take place on April 25th at the Johnson and Wales University in Providence, RI. HighEdWeb New England is a regional conference planned by the same organization as HighEdWeb Pittsburgh, bringing together higher education professionals involved in all aspects of web communications.
Attending on our behalf: Solutions Consultant, Joel Dixon
We will be giving away a free 12 month subscription to SpectateThere will also be an
Thursday, April 17th, 2014 at 10:30am
Last week, we kicked off our third year of involvement with the HighEdWeb Regional conferences with their first event of the year in Pittsburgh, PA! This one-day conference was packed with sessions about web teams working together for the greater good of the universities and colleges where they work.
From web governance and social media strategy to student involvement and the power of people behind content, one thing was for sure: teams were a central theme of this conference.
And of course, there is no content without people We couldn’t agree with this sentiment more Our entire team from engineers to professional services, sales to
Wednesday, April 9th, 2014 at 9:00am
It’s likely that the Marketing/Branding departments on most campuses are charged with sending out email campaigns covering topics ranging anywhere from updates from the President all the way down to reminders of upcoming on-campus events. Regardless of the type of content covered, there are numerous aspects to consider when looking to have these types of campaigns result in higher involvement numbers.
Don’t Make it Look Like Spam
Now not all campuses come with the same budget and staffing sizes Trust me I understand that having worked in higher education myself That being said though, it should be avoided if possible when
Monday, April 7th, 2014 at 9:00am
It's no surprise that good experiences grab customers and bad experiences push them away. And in today's technology-driven age of information sharing, bad experiences can be shared faster than ever before. Hundreds, even thousands of people, can hear about how unsatisfied you are with a company in under 60 seconds.
I've had two different conversations recently that I thought were very telling of why Customer Experience (CX) plays such an important role in the way that consumers think.
The first was with a group of people that live in my neighborhood I asked for some recommendations on where they go to get their pets (dogs in particular)
Wednesday, April 2nd, 2014 at 10:30am
I’m a sucker for a well done prank. Let’s just get that out there. I will sit in my car in a parking lot for an extra 10 minutes at my destination if a radio show has promised me a prank phone call. When they do finally get to playing it, I will literally be smiling from ear to ear and giggling out loud all by myself in my car, as the recipient of the prank gets more and more upset about whatever it is that someone has decided to do to mess with them. I still get a kick out of the Messin’ with Sasquatch commercials for beef jerky. I can’t help it.
I don’t know what that says about me as a person that I
Monday, March 31st, 2014 at 10:30am
The design of your organization’s site involves many aesthetic aspects for capturing a visitor’s eye. One popular marketing tactic found on most organization sites are callouts. Callouts should be a smaller amount of copy and perhaps a graphic which draws your visitor in and entices them to click on the link which would redirect them to the highlighted topic or feature. There are some definite items your callouts should be used for, including the following:
Promoting Special Dates and Events
Is your university currently coming up on the deadline for spring enrollment or maybe your campus is hosting a series of events to
Wednesday, March 26th, 2014 at 9:00am
As of Cascade Server 7.4, two new tools have been added to the Cascade Velocity scripting toolbox. The Locator Tool dynamically locates assets in Cascade Server in the form of Cascade Server API objects. The Property Tool enumerates over the properties and methods exposed by a given Velocity object.
For the non-techies, this means that in your Velocity Formats you can grab (locate) any asset and access its data (metadata, Data Definitions, properties, etc.) without that asset’s data being included through the use of a Block.
It should be noted that the Property Tool simply displays the available data structure for a Cascade Server
Upcoming Webinar: Bring Sexy Back to your Content - Content Strategy and Content Marketing with Ahava Liebtag
Monday, March 24th, 2014 at 9:00am
Last May, I was fortunate to be able to attend a fabulous content strategy conference called Confab in Minneapolis, MN. They had an incredible lineup of speakers, wonderful networking opportunities and so many sessions that I wish I had brought the whole team with me to soak up all the content marketing goodness. It truly was one of those conferences that made me come home thinking, “I can do anything!”
In fact, it was so inspirational and so in line with Hannon Hill’s commitment to bridging the gap between content management and content strategy (see: Spectate) that we decided to sponsor the first ever Confab for Higher Ed
Wednesday, March 19th, 2014 at 9:00am
Grossmont-Cuyamaca Community College District (GCCCD) has been using Cascade Server as their CMS of choice since 2010, after switching over from SharePoint. While many of our customers roll out their external websites first, GCCCD decided to integrate their intranet into the district web site with Cascade Server immediately, before tackling the two college sites.
The objective was to enable users to create a Meeting object and associate all pertinent data and files with it Cascade Server then automatically formats a table sorted by year and then date descending The table also needed to be formatted to be accessible Here’s what a
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