Team Blog

Announcing This Year’s #CSUC14 Cassies Awards Party Details!

  • User Conference

cassies

One of the best parts of our annual Cascade Server User Conference is the social aspect. We at Hannon Hill love spending face to face time with our clients. For some of our staff, this is the only opportunity during a given year when they get to do just that.

As in previous years, we will host a social event on Monday, which will include the Cassies awards ceremony. Come out to see who will take home these coveted trophies. This year’s social is planned to begin at 6:00 pm at Midtown Atlanta’s Gordon & Biersch Brewery Restaurant.

There will be plenty of food, beverages, and, of course, trophies to go around If you

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Cascade Server Hidden Gems: Targeted Content Display

  • Tech Tips
  • CMS 101

In order to deliver the best possible user experience, you strive to serve up content that is relevant to your target audience However, not all visitors on your site are interested in the same content For example, prospective students have different priorities than parents, potential donors, or alumni You can even create sub-segments of those groups, such as prospective students that live in-state versus out of state or prospective students who have expressed an interest in a specific major or sport Can you customize the content that your visitors see based on data that you’ve collected from them Yes Can you do so without having

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Hashtag Marketing Campaigns and The Research Behind Them

  • Marketing Mojo

As promised, I am back again to further discuss hashtags and how higher education institutions can market through them. This time, we will look at the research leading up to finding the perfect hashtag for your campaign. 

The best way to research your hashtag is through tools. An effective approach will be to utilize a search engine that searches popular hashtags on various social media channels. This allows you to see what hashtags are being used that pertain to your university’s event.

Here are the best hashtag research tools to get the data you need for your hashtag marketing campaign:


  1. http://www.hashatit.com/ - This site

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Cascade Server 7.12: Folder Filters and Drafting Improvements

  • News

7.12 header image

This is the second installment of our New Feature Series about Cascade Server 7.12. For your reference, here are the other posts that have been published in the series so far:

Cascade Server 7.12 is Here, by Mike Strauch, August 6, 2014

Cascade Server 7.12 focused primarily on reporting and content authoring. We highlighted the Broken Link Report in our last post. Let's dig into a few other reporting and authoring improvements.

Folder Filters for Content Reports

Ever get overwhelmed by the sheer volume of content on your site? The stale content and content for review reports on the dashboard are a great way to prioritize your work by

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Cascade Server 7.12 is Here!

  • News

7.12 header image

Hannon Hill proudly introduces you to Cascade Server 7.12, the latest installment of our flagship CMS! Cascade Server 7.12 delivers:

  • Improvements to the Editing and Drafting UI - We’ve revamped the drafting experience to be more seamless and less obtrusive.

  • A new Broken Link Report - View daily reports on broken links in all of your Sites and use the new Link Checker Summary widget to track progress on fixing links.

  • Stale Content Filtering - Filter down your Stale Content Dashboard and see only what you want to see.

Today we highlight one of the most exciting new features included in the Cascade Server 7 12 release, the Broken

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Steps for Higher Education Institutions To Find Their Unique Selling Point

  • Marketing Mojo

Higher education has become more competitive than ever, so knowing how your college or university can stand out in search marketing is key. In such a saturated market it’s important to focus on your Unique Selling Proposition (USP). A USP involves creating a plan that highlights what makes your organization different. Focus on aspects of your university that you want to be known for when marketing to prospective students. Creating a USP will help boost your clicks and viewership in the slew of search engine results.

Here are some easy tips on how to determine your USP:

List out the reasons why you stand out over your competitors.

These

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Have You Registered for #CSUC14?

  • User Conference

conference header image

The 2014 Cascade Server User Conference registration deadline is fast approaching, and we wanted to remind you about all the great benefits that come with your attendance. For two and half days, Hannon Hill clients will come together to learn and share experiences on how they amplify their content using Cascade Server. From informative presentations to social outings, this conference is the right amount of education and fun.

Here are some of the many offerings available to you at conference:

  • Over 30 sessions, including the ever-popular Roadmap Preview
  • The Cassies Awards, including two new categories this year
  • Free consulting sessions with

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Upcoming Webinar! Declutter Your Website: Keep what works, eliminate the rest

  • Events

Post by Marketing Intern, Alexandra Burdette

We’re back with our webinar series on August 20th and hope you’ll join in and learn more on the topic of content hoarding. Our host this month, Hilary Marsh, is the Chief Content and Digital Strategist for Content Company, which she also founded. Her expertise includes content management, content strategy, and avoiding content hoarding, the focus of her webinar. Her list of accomplishments and background in the content and digital strategy arena are both lengthy and impressive, making her an excellent candidate for this series!

This webinar will benefit content contributors and

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Come Join us Next Month!

  • Events

Post by Marketing Intern, Alexandra Burdette

pseweb

We are staying busy over here at Hannon Hill and that includes attending more industry conferences in the next month! We’ll be traveling to Toronto, ON to attend the PSEWEB Canada conference this weekend (July 28th-29th) and can’t wait to see our international clients and future clients alike. Be on the lookout for our CEO, Kat Liendgens, along with one of our Solutions Consultants, Joel Dixon, who will be our brand ambassadors for the weekend PSEWeb Canada unites University marketers, programmers, designers, digital architects and community managers, for a weekend of learning

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Washburn University's Redesign Project

  • Tech Tips

washburn university

As part of a redesign project, Washburn University rolled out a new main site (www.washburn.edu, May 2012), a law school site (www.washburnlaw.edu, May 2013) and Washburn Tech (http://www.washburntech.edu/, May 2014). The university chose BarkleyREI as their design partner. The result? Three sophisticated new sites, powered by Cascade Server, which demonstrate how the staff at Washburn University is truly embracing content marketing and being more strategic about their content.

We recently spoke with both BarkleyREI and the team at Washburn about the redesign process, the implementation, and the outcome.

The Project Objectives

As with

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