Thursday, February 26th, 2015 at 10:00am
What content matters the most on your university’s website? This is a tough question, that lacks a definite answer. However, there are growing trends and statistics that can shed some light on universal best practices. While every institution is unique, most of their websites have similar content: admissions, financial aid, academic programs, student life, athletics, alumni, etc. They also share similar target audiences: potential students, parents of potential students, current students, alumni, donors, and other personas we’ve previously discussed.
Areas of Interest
Let’s start with the information provided by your
Tuesday, February 24th, 2015 at 10:00am
Are you engaged in the work that you do Are you filling your workday with joy, meaning and productivity Employee engagement is a trending and hotly discussed topic Throughout the workplace, everyone seems to have their own opinion of the influence it has on employee output and company success Companies are investing time, appropriating resources, and expanding efforts to increase employee engagement They’re attempting to create a dialogue through various means such as, team-building activities, company-wide meetings, employee surveys, and independent research, to better define the engagement barometer and its impact on their
Thursday, February 19th, 2015 at 10:00am
Awesome = Bootstrap + Cascade, it’s as easy as A - B - C.
Responsive Web Design (RWD) is an approach that strives to provide an ideal viewing experience for a wide variety of devices. A site designed with RWD principles attempts to respond to each device accessing the content, and adapts the layout to fit the user’s display.
In this upcoming webinar Charlie Holder, Head of Customer Experience at Hannon Hill, will highlight how to leverage the power of Cascade Server to help create and manage content for a responsive website.
Introduction to Bootstrap
Like many frameworks, Bootstrap offers a fluid (or fixed) grid system that
Tuesday, February 17th, 2015 at 10:00am
Quality content on your site really is the priority. Even if your design creates an aesthetically pleasing visitor journey, it won’t mean a thing without good writing to go along with it.
It’s About Your Audience
Effectively writing for your audience requires taking a few things into account. The content on your site needs to be tailored to the knowledge levels of your audienceIt should show your extensive understanding of the services your organization provides, and how they serve the various types of users you cater to It should also serve a purpose - What do you want to convey to your audience What actions do you
Thursday, February 12th, 2015 at 9:00am
Check out Part 1 of this blog to learn the first 3 common content marketing mistakes.
#4 - Failing Too Slowly
One of the most critical mistakes you can make with your content marketing is not failing fast enough This may sound strange, since ideally, you execute your strategy and everything goes according to plan, but the truth is that it likely won’t Your goal is to progressively become better at your craft and more efficient in your efforts with every iteration But if you don’t take chances and blindly follow a plan, you’re not setting yourself up for success Oftentimes, marketers fear that by changing course
Tuesday, February 10th, 2015 at 10:00am
Delivering a steady stream of high-quality content to your audience is more important than ever before. After all, now that most organizations are investing in content marketing, differentiating yourself is becoming increasingly challenging. We’ve all heard the phrase “content is king” ad nauseam. It’s true that content can make all the difference in the world to your web marketing success. But what if your king is not working for you? What if he has a personality disorder? Let’s take a look at some common content marketing mistakes and discuss what you can do to fix them.
#1 - Creating Content for the Wrong
Thursday, February 5th, 2015 at 10:00am
Creating an effective landing page can make or break an organization's marketing efforts. Depending on how a visitor discovers you, a landing page could be the first thing they see, rather than your standard homepage. How much your landing page resembles your homepage will vary organization by organization, but what does not, is the importance of good design. Good design is critical for increasing conversions. Let’s discuss three concepts to consider when designing your next landing page.
Hierarchy is at the base of good design, and the basics do apply The main headers should be the largest in sizing and perhaps use
Tuesday, February 3rd, 2015 at 10:00am
You know your target audience. You’ve created the personas that represent them. Now, you have to figure out how to attract, retain, and convert those personas. Knowing what makes your personas tick will allow you to strategically connect their needs with your goals.
There are 4 questions you need to answer in order to create your marketing strategy for each persona. Luckily, you can answer these questions, by asking your personas these 22 questions.
#1 - How can you best reach them?
In order to communicate effectively with your audience, you want to know where they spend their time
Thursday, January 29th, 2015 at 9:30am
When evaluating the quality of your visitor journeys, there are numerous factors to consider. Two of those being your user flows, and your sitemap. Many times these two are interwoven, but they are indeed different. Let’s discuss how both user flows and sitemaps play into a site experience, and how they’re different.
User Stories Help Draft User Flows
Every page of your campus website offers a list of specific available services On the other side there are different types of site users who will be interested in using a variation of these services to complete different types of tasks These user stories are meant to help you
Tuesday, January 27th, 2015 at 10:00am
Guest Blog By: Matt Herzberger - Principal Consultant / CEO of Aligned Path
Web governance and digital strategy are not quite as difficult at face value as people make them out to be.
To begin let’s break down some of the basics - let’s talk about digital strategy Here is a scenario, have you ever been asked to create a digital strategy It can strike fear into you and make you feel inadequate You scramble to throw something together You’ll likely turn to whatever listserv or digital channel you prefer to ask your colleagues questions and see their strategies - and there will be a swirl of people asking to also get
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