Team Blog

Migration - It Isn't Just for the Birds

  • Tech Tips
Migration isn't just for the birds

Congratulations, you’re finally ready to start migrating all that content to Cascade CMS! Sounds daunting, right?! Well, it shouldn’t! Migration doesn’t have to be a scary process. The key to keeping the process smooth and painless is to plan, plan, plan!

Examine Your Site

It’s not the most enjoyable job in the world, but take  time to examine your content Make a detailed inventory of your current site Identify the relationships between content Is outdated content even worth migrating Use Google Analytics to discover your most linked and highest trafficked content You will want to set up 301 redirects to

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How to Measure the Success of Your Inbound Marketing Efforts

  • Marketing Mojo
How to Measure the Success of Your Inbound Marketing Efforts

As an agile marketer, you are very focused on metrics, since you constantly want to analyze how your campaigns are doing and to determine what works best. Your ultimate goal, of course, is to be able to calculate your ROI - but that’s not the only reason why it’s important to track relevant data and interpret it. By making your efforts measurable, you can become a more effective marketer and provide more value to your target audience.

Let’s take a look at some of the things that you can measure to help you better report (and act) on your marketing strategies.

New visitors

One of the clearest indications of how much of a

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What is Google Tag Manager?

  • Tech Tips
What is Google Tag Manager?

In 2012, Google launched Tag Manager as a way to consolidate the tags you may use for your site into one snippet of code that allows you to manage them from a single interface Implementing a Tag Management System is a big undertaking upfront, but when you know you need to update your website you should consider moving to a Tag Management System like Google Tag Manager Doing so will make future site upgrades and enhancements much simpler since modifications can be made through Tag Manager without having to update each page of your website This makes complicated analytics platforms and features easy to implement, and best of all

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6 Tips for Getting Your Content Contributors to...Contribute Content

  • Marketing Mojo
Tips to Get Content Contributors to Contribute Content

I recently had the opportunity to lead a content strategy focus group with individuals who worked at large, distributed organization. One of the main pain points that immediately crystallized was that content contributors often fall behind in their deliverables and simply don’t create enough content for their sites. Are you in the same boat? Here are some ideas.

1. Explain why is content important

Some of your subject matter experts probably don’t know why fresh content is key for your businesses Take some time to show them how search engines have changed and how freshness of content and engagement levels are more important

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Using Workflows in Cascade CMS

  • Tech Tips
Using Workflows in Cascade CMS

Cascade CMS ensures that content checked for quality using a series of approval steps known as a workflow. Workflows can be customized or created from scratch to suit any business need. Additionally, outside of approving new and edited content, workflows can automatically publish content or automate other processes.

Workflows are a valuable component of Cascade CMS as they provide customizable and automated means for multiple content checks by multiple trusted. The resulting diversity of input ensures that content is accurate, professional, and abides by brand guidelines.

Participating in a Workflow

Any Cascade CMS user can initiate a

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What is Content Recruiting?

  • Marketing Mojo
What is Content Recruiting

College recruiting is a big business with millions of dollars being spent annually to attract the top recruits to universities. Students seek more than just a degree, they want to picture themselves living on your campus, making memories during the years to come. When there are many similar offerings, students will frequently settle on the option with most memorable story that expresses the values most in line with their own. Stories have the power to slice through incessant promotional noise allowing for a more personal experience.

As a recruiter, you want to constantly put yourself in the shoes of the prospective student What kinds of

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Maintaining an Accessible Website

  • Tech Tips
Maintaining an Accessible Website

Making your website accessible, whether legally required or not, opens your organization up to all visitors, regardless of disabilities. And while automated methods are a great way to check for adherence, there are manual steps you can take to ensure your site is truly user friendly.

Let’s take a look at five best practices for accessibility:

Well-Organized Templates

In order for electronic readers to correctly translate a webpage, it must know what type of page it’s reading To facilitate this, sites should have a DOCTYPE declaration at the top of each page In addition, pages should include a language declaration to ensure

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Tips to Increase Your Twitter Followers

  • Marketing Mojo
Tips to Increase Twitter Followers

Twitter has evolved into an essential tool for businesses and organizations Media used to be a one-way street, where consumers could take in information, but not necessarily provide feedback Now, the interaction possibilities are endless with the advent of social media channels Networking with and getting to know your target audience has never been easier Of course, in order for your social media efforts to pay off, you need to have an audience- and more importantly, you need to have the right audience Organic growth on Twitter doesn’t happen overnight But, with some time, and commitment, it is possible to increase your

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Stand Out! Using Responsive Web Design to Deliver a Superior User Experience

  • Tech Tips
Using Responsive Web Design to Deliver a Superior User Experience

People today are always on the go, so it’s important that your emails and web pages can reach them at home, work, or wherever they may be. According to Google, 65% of consumers start their purchasing path on a mobile device compared to only 25% on a computer and 11% on a tablet. Furthermore, over 50% of all emails delivered are opened on a mobile phone. These numbers don’t lie - it is clear that companies need to develop responsive digital assets.

Responsive web design, originally defined by Ethan Marcotte in A List Apart, is a concept that means developing online layouts that auto-adjust based on the user’s screen

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2015: A Year in Review

  • Company Culture

We hope that you’re off to a great start into 2016. 2015 was a fantastic year for Hannon Hill, so we’d like to share some of the highlights with you in today’s post.

Growing the team

Just like every year over the past 14 years, we were able to grow our revenue by a significant margin We welcomed many new customers in higher education, government, and the non-profit sector As a result, we augmented our Engineering and our Professional Services team in order to optimally support our growing Cascade community We also added to our HR department, so that we would continue to be able to hire top performers who embody our

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