Team Blog
The Marshmallow Challenge
Wednesday, May 22nd, 2013 at 9:00am
Have you ever imagined what you could accomplish in 18 minutes? Run a few miles, fold your laundry, add the final touches to that project you’ve been neglecting, clean out your e-mail cache, or even write a blog?
Recently, the Hannon Hill team was challenged with creating the tallest freestanding structure, utilizing a specified supply of resources in a limited amount of time…just 18 minutes. Everyone was divided into teams and given 20 pieces of uncooked spaghetti, one yard of string, one yard of tape, and one marshmallow to design and build their team structures.
The Marshmallow Challenge is a collaborative activity that
Timely Content vs. Evergreen Content
Monday, May 20th, 2013 at 9:00am
Much like its coniferous cousin, evergreen content stays fresh year-round, often for several years without much maintenance needed. It’s the type of content that your sales team constantly requests that they can send to their prospects. It’s the content that serves as a landing page to your site from referring sites because other people want to share it. It’s the kind of content that helps you, as a marketer, create inbound leads for your product.
Evergreen content is fantastic because it lives for a long time and it doesn’t need much work to be useful over months or hopefully years on your site Evergreen content is
Planning Your Way to Repurposed Content
Wednesday, May 15th, 2013 at 9:00am
For those charged with writing the fresh content published on an organization’s site or blog, the hardest challenge can be not burning out when trying to remain inspired. I have found that for me there seems to real link between how organized my approach is to how well I can not only churn out content but also REPURPOSE content on a continual basis. Here are some examples that have worked well for us that we want to share:
Scheduling Times to Revisit Content:
Deciding on a certain time each month for revisiting past content can be helpful It sets a tone or pattern for researching days and helps narrow in your focus to produce
Lowering Costs through Content Repurposing
Monday, May 13th, 2013 at 9:00am
This month’s theme on the Hannon Hill blog is content repurposing. As we highlight the numerous benefits associated with this growing trend, let’s turn our focus to one that is of great value to many of our current clients in higher education: Content repurposing helps lower costs.
Content repurposing helps cut down on the time and energy required of content curators within your department, and we all know time is money. Especially when it comes to college campuses, many departments are not allocated the budget needed for the staffing that would include marketing associates many other industries employ.
Why Repurposing Is Needed
Cascade Server Annual User Conference Registration Opens
Friday, May 10th, 2013 at 9:00am
Registration for the 2013 Cascade Server User Conference is now open! This is going to be the absolute, undisputed best conference ever, so you won’t want to miss it. In addition to all new sessions and the return of the Cassies Awards and Roadmap Reveal, we’ll also have an Optional Braves Game Excursion, new networking opportunities, and a special surprise Atlanta treat! The early bird rate of just $995 expires on June 21st, so sign up today! After that, the rate will go up.
Also, don’t forget, speakers attend for FREE (including two nights at the hotel), so be sure to submit a speaker proposalThe deadline is May
Upcoming Webinar: Workflows-Where to Start
Wednesday, May 8th, 2013 at 9:00am
This coming Tuesday, May 14th at 2PM EDT, join us for a webinar in which Services Manager, Penny Kronz, will be explaining the flexibility of Workflows within Cascade Server to automate processes when creating, editing, and deleting content. Penny will discuss considerations that users should make when implementing workflows for their organizations. Penny will also provide a hands-on technical demo to show how to actually build some of these workflows.
People who should participate are organizations considering starting to use workflow and are looking for an idea of where to start.
This is one webinar Cascade Server Clients won't want to
Content Repurposing for Different Audiences
Monday, May 6th, 2013 at 9:00am
Our blog theme for May is Content Repurposing and Re-use, a topic we’ve been talking about (and utilizing) for some time The level of excitement about content repurposing has been growing--and with good reason The idea of taking a quality piece of content and working it from more than one angle is not only efficient but intelligent for marketers and content curators alike We should always work hard but there is nothing wrong with working smarter Plus, let’s be honest, these days with many departments working through budget cuts and minimal staffing, content repurposing could not only help your marketing but help you with
Six Reasons to Perform a Content Audit Prior to a Content Migration
Wednesday, May 1st, 2013 at 9:00am
Content audits accomplish many things that directly improve a content migration. Performing a content audit helps an organization decide which content is actually worth migrating into the new system. For example, is there content that needs to be improved due to broken links or gaps in information, or does it need to be removed altogether from your site? There are numerous examination points to consider, and each of them can make your content migration that much better.
A content audit will help you …
Identify problems
By reviewing all of your content assets, you can identify and address performance issues, fix misspellings and broken
Upgrading from Serena Collage to Cascade Server - Hassle-free!
Monday, April 29th, 2013 at 9:00am
Even though it’s been five years since Serena announced that it would stop supporting its CMS product, Collage, we talk to colleges and universities almost every week who are still suffering to manage their web content with the outdated system.
Did you know that when you upgrade your CMS to Cascade Server, you can take advantage of our proprietary migration tool to migrate all your content hassle-free We’ve helped over a dozen clients move their content seamlessly from Collage to Cascade Server, including Sarah Lawrence College, Northwestern University, Northeastern University, Purdue University, California State
Uncommon Sources of Content Inspiration For Grabbing Students Attention
Wednesday, April 24th, 2013 at 9:00am
Buzzfeed:
Buzzfeed, yes I said it I know many think of this site as the go-to when your focus level at work has dropped below the productivity line, but hear me out When you read about what is hot on the Internet in regards to making people laugh or type OMG, you are more in the know of what is trending online And guess who loves Buzzfeed College students do These are the items many students will choose to post on their Facebook wall or tweet out It’s what is catching their eye--even if it is their guilty pleasure and they’re afraid to admit it If, as a writer, you can find a way to incorporate these current trends into
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