Tuesday, November 24th, 2015 at 11:00am
As you may know, there are many ways in which our customers have direct input into Cascade CMS. For instance, you can use the Idea Exchange to submit new feature ideas or recommendations for product enhancements You can also cast votes for other customers’ ideas and suggestions In addition, Lauren Murray, our Client Advocate, and I hold one-on-one feedback sessions with customers every quarter During our annual Cascade User Conference we host focus groups on a variety of topics, which are a great opportunity to provide input on longer-term items on the product roadmap Of course, we also receive feedback from you in everyday
Thursday, November 19th, 2015 at 11:00am
While an increasing number of companies opt for iterative website facelifts, there are still many businesses choosing to execute a completely new design. Let’s take a look at six things to think about when selecting a new design.
1. How does it support your blog?
Blogging is one of the most effective ways to publish fresh content - so make sure your new design optimally supports your blog. Does it make it easy to share posts on social media? Does it allow you to filter posts by category and keywords?
2. Does the homepage facilitate easy access to your most strategic content?
The homepage is your opportunity to make a strong
Thursday, November 12th, 2015 at 11:00am
Hannon Hill built Cascade CMS to ensure the confidentiality, integrity, and availability of content. That dedication to providing a secure, technologically flexible, and easy-to-use content management system is why Cascade CMS powers more than 25,000 sites and supports 90,000 users across the globe.
Push vs. Pull
Attention to security is baked into Cascade CMS from the ground up Unlike strict pull-based CMS solutions that couple with web servers, Cascade CMS is push based with a handful of pull capabilities enabled by web services Content changes are made in the CMS and then “pushed” (aka published) to the live website Since
Wednesday, November 11th, 2015 at 11:00am
"Our site needs to be easier to use.”
“I just want to be able to get to the things that are most important to me.”
“Nobody can find anything.”
These statements highlight just some of the common problems related to a website’s information architecture (IA). The way you organize, label, sequence, and group elements on your site - from the smallest files and paragraphs to pages and entire microsites - is managed through IA. The better your site’s IA, the easier it is for visitors to find information and engage with your institution.
Join us for a webinar on Tuesday, December 1,
Tuesday, November 10th, 2015 at 11:00am
Optimized images not only improve the look and feel of your website, they also reduce site load time and boost organic search engine traffic. So, since images are oftentimes the most downloaded bytes on a web page, it’s critical to master the art and science of image optimization.
Here are four simple tips to get the most out of your website images.
Tip 1: Choose the File Type That Matches Your Need
There are three primary file formats used for web images, each with its own set of pros and cons.
Portable Network Graphics (.png)
Supports levels of transparency
Works well with large fields of color
Ideal for smaller images like
Thursday, November 5th, 2015 at 11:00am
By now, most web professionals are familiar with responsive web design - an approach that provides an ideal viewing experience for a wide variety of devices including PC, mobile, and tablets. Responsive design has transitioned from ‘trend’ to ‘must-have’ for websites of any size spanning all industries.
Whenever a trend becomes this big, it’s easy to become inundated with information. And since it’s tough to sift through all of the great responsive web design resources from this year, we’ve compiled a quick list of our top six resources and tutorials.
Tuesday, November 3rd, 2015 at 11:00am
What’s in a name? That which we call a blog, by any other name would be the same, right?
Your blog’s title is your first (and best) chance to make an impression on potential readers. Upon seeing the title, your audience will have already made up their minds as to whether or not they’re going to read your post. “An average of 8 readers out of 10 will read a blog post title, while less than 3 out of the same 10 readers will read the rest of the article ” To increase your blog’s chances of being read, see our 9 tips for writing more effective blog titles below Don’t let all your
Thursday, October 29th, 2015 at 2:00pm
Usability testing refers to evaluating a product or service by testing it with representative users in either a formal or informal setting. Usability testing helps discover the flaws and areas for improvement in your work, which may be hard for you to see yourself. Stepping back and having others walk through your existing prototype can help you discover new ideas, challenges, or use cases you hadn’t previously considered. You can test at any time, either before your prototype launches or when your website needs updating.
Formal testing involves more planning, but the payoff can be worth it If possible, those testing
Tuesday, October 27th, 2015 at 11:00am
The social media paradigm has shifted immensely in recent years - and B2B organizations are just beginning to harness the amazing power of social marketing. What was once a rare component of the B2B marketing mix, social marketing is now an avenue for any company to build strong brands.
So, now that B2B understands the power of social, how do you overcome the roadblocks to implementation? And how do you use it to foster relationships and influence buyers?
According to Social Media Examiner’s 2015 Social Media Marketing Industry Report, the top social media questions marketers want answered can be summarized in five keywords:
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