Team Blog

Webinar Recording: Testing Content Effectiveness

  • Marketing Mojo

Webinar Recording

Thank you to everyone who attended our recent webinar on Testing Content Effectiveness, presented by Melissa Beaver of NewCity Media. We’ve received multiple requests to make the presentation available, and your wish is our command.

According to the 2015 B2C Content Marketing Report, measuring the effectiveness of your marketing efforts is a significant challenge for the majority of organizations In fact, it’s difficult to even figure out where to begin to assess the engagement on your site In her presentation, Melissa discusses a variety of tools that you can use to track visitor behavior, including CrazyEgg, UnBounce,


CUC15 Session Spotlight: Web Services

  • User Conference

CUC Spotlight Session: Web Services

Using web services with Cascade Server was one of the most popular topics at last year’s User Conference. We saw many interesting presentations that showed how different organizations are leveraging Cascade Server’s web services API in order to automate processes, generate reports, and integrate with other systems. This year’s conference will feature sessions on new ways of using web services. Let’s take a look.

Framework for effortless migration

Prashanth Gurrala, who is a Senior Programmer and Cascade Technical Administrator at Northern Illinois University , will host a session entitled “Framework for


Hannon Hill goes to the dogs - Community Service

  • Company Culture

Hannon Hill volunteering at animal shelter

The Hannon Hill team appreciates the fact that we are part of a larger community, and we certainly know how fortunate we are both as a company and as individuals. That’s why we strive to give back to our community through participating in community service projects a few times a year. Last week, a group of Hannon Hillers volunteered at Fulton County Animal Services, which houses hundreds of homeless cats and dogs who have been picked up in Metro Atlanta, seized as part of a cruelty investigation, or surrendered by their owners. This event proved to be one of the most fun, yet also eye-opening activities we have participated in to date.


Hannon Hill at eduWeb and PSEWeb

  • Events

Chicago skyline

Conference season is upon us, which means members of the Hannon Hill team will be hitting the road again. Next week, we’ll be at two fantastic events in two amazing cities: eduWeb Digital Summit in Chicago and PSEWeb in Montreal.

Our CEO, Kat Liendgens, VP of Sales, Blaine Herman, and Services Developer, Graham Lewis, are looking forward to seeing you at eduWeb Stop by our booth to grab some SWAG (you won’t be disappointed) and to talk about content management and content strategy (or anything technology, dog, or sports-related)  This will be Graham’s first conference since he joined our team, after being with


CUC15 Session Spotlight: Velocity

  • User Conference

CUC15 Spotlight: Velocity

As you know, Cascade Server supports both XSLT and Velocity as transformation languages. In fact, you can even use both on the same page. Many of our customers who started out using XSLT have been transitioning to Velocity due to its efficiency and relatively low learning curve. It’s no surprise that a lot of the presentations at this year’s Cascade User Conference will touch on Velocity. Let’s take a look at some sessions that specifically focus on it.

Java, JSP, and Velocity

Wing Ming Chan, Web Developer at Upstate Medical University, simply named his presentation: “Java, JSP, and Velocity” Those of you who


Cassie Nominations Announced!

  • User Conference

Cassie winners from 2014

The coveted Cassie Awards ceremony is one of the most aniticpated events at our annual Cascade User Conference, even for our staff! As with every award, being nominated is an honor in itself, which makes us happy to finally announce the nominees for each 2015 category.  

Voting and conference registration will close on Friday, August 14th at midnight. Anyone can vote so be sure to share the survey link with your colleagues. After all, you want to take home the trophy and be recognized for all your hard work, innovation, collaboration, and creativity.


Which new customer since the last user conference has


CUC15 Session Spotlight: The Super Template

  • User Conference

Picture of the 2014 Cascade User Conference

It’s a horror story we hear again and again from prospects: every time someone wants a new layout or there’s a request to add a new feature to a page, they’re stuck going back to their current CMS vendor instead of being able to make those changes in house. That’s why we’re proud that Cascade Server is so flexible that end users can be empowered to determine the layout of their pages without needing to select a completely different content type. We even celebrated this fact in our recent “Cascade + Bootstrap = Awesome” webinar which showed how Cascade Server users can implement a single template


Webinar Alert: Testing Content Effectiveness

  • Events
  • News

Testing Content Effectiveness

We’ve received so much positive feedback on our webinars that we decided to host a summer series. Today we would like to invite you to another gem of a presentation. Melissa Beaver of NewCity Media will address one of the biggest challenges faced by marketers: testing the effectiveness of their web content.

You want to increase engagement on your site, but where do you begin? Those pesky users could be skipping right over the carefully crafted slideshow image suggested by your director and heading straight for a colored text box that's not even clickable.

Tools that track user behavior like CrazyEgg, UnBounce, UserTesting com, and, of


CUC15 Session Spotlight: COPE

  • User Conference

CUC15 Spotlight: COPE

One of the most talked about topics with regard to content management and content marketing is the concept of Create Once, Publish Everywhere (COPE). The idea is to to manage content in one place and publish it in as many different outputs to as many different platforms as needed. Cascade Server is an ideal tool to implement a COPE approach, so it’s no surprise that our customers are excited to present on the topic at the 2015 Cascade User Conference. Let’s take a look at some of the sessions that revolve around various aspects of COPE.

“Robbing from Peter - sharing content from the AS faculty directory with other web


Cascade User Conference Schedule Announced

  • User Conference


We'd like to thank all of our amazing customers and partners who submitted speaker proposals for the 2015 Cascade User Conference. This year we received a record number of proposals, and it was incredibly difficult to choose which presentations to include in our lineup. Our goal was to have tracks that cover a wide range of subjects, ranging from sessions for Cascade beginners to highly technical topics, as well as discussions about digital strategy. And, as always, we will be kicking the conference off with the ever popular Cascade Roadmap, lead by our VP of Engineering, Bradley Wagner.

Take a look the lineup of high-caliber speakers we have scheduled


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