Friday, January 23rd, 2015 at 10:00am
“Marketing Personas,” “Persona Profiles,” or “Buyer Personas” are a go-to market segmentation technique for marketers looking to create targeted content. Since it’s impossible to create content for each specific visitor to your university’s website, you have to generalize. Personas are often grouped by demographic, geography, goals, challenges, and behavior. To help determine the best way to segment your personas, turn to your analytics to see what trends are occurring amongst the audience most important to you.
First, ask yourself who do you want to reach Who are you currently reaching
Tuesday, January 20th, 2015 at 10:30am
Your product likely has a few different types of users and administrators. This variety of users can be broken down and classified into different personas. “Personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.” Consider these users and their unique characteristics, this is a great starting point for updating your users’ persona profiles.
Next, consider what is most important to each of these typical users when it comes to daily tasks, long-term project goals, and overall achievements. Other questions to consider include:
Thursday, January 15th, 2015 at 11:00am
Whether a timeless blog post, temporary landing page, or a fleeting tweet, all content has a lifecycle. Content Lifecycle is “the processthat defines the series of changes in the life of any piece of content ” A strong Content Strategy should encompass your content’s lifecycle - from strategy, to creation, to promotion, to management, to measurement, and finally back to your strategy Mapping and tracking your content’s lifecycle ensures that your content will have a purpose with measurable results Being able to demonstrate the ROI of your content will help you get the rest of your organization on board with making
Tuesday, January 13th, 2015 at 10:00am
You’re diligently tracking your web analytics. You frequently make an effort to dissect your data and compile reports for various stakeholders. You try to gain valuable insights and communicate them to the higher ups. There’s no question that analytics require a significant amount of time and dedication, so you want to make sure to follow best practices and to avoid simple mistakes. Avinash Kaushik wrote an excellent book, “Web Analytics 2.0”, in which he dives deep into how to get the most out of your data. While reading it, I noticed eight common pitfalls to watch out for with analytics. Let’s take a look...
Thursday, January 8th, 2015 at 10:30am
What Is Targeted Content?
It’s become apparent that producing targeted content will continue to be a major trend in the upcoming year Targeted Content is specific content created for a subset of your general audience, often referred to as a persona Targeted content is unique because it’s designed to elicit a specific response from a specific group, based on data about that group Marketers are spending more time than ever charting out their audience’s personas in order to plan out better content for their targeted audience, and with good reason The positive effects of having personas factored into your content strategy
Tuesday, January 6th, 2015 at 10:30am
As a web manager, you’re used to monitoring your analytics data closely You look at a ton of information and do your best to segment your data in order to gain actionable insights Most likely, you report on web statistics to the higher ups in your organization, maybe because they require it, or maybe because you want to show them why certain marketing investments and projects are worthwhile Alas, you’re encountering a challenge Not everybody in your organization embraces the idea of data driving your decision-making process and web strategy Some individuals are reluctant to relinquish power, some may simply not trust the
Tuesday, December 30th, 2014 at 10:00am
#1 - Be Smarter About SEO
The days of being able to trick Google are over. Stop spending time overloading a webpage or blog post with keywords. This year focus on improving your SEO with quality content that contains organic links. If you create great content, others will want to link to it, thus increasing your search rank. Same goes for your social content, don’t go hashtag #crazy. Come up with a list of appropriate hashtags that you want to use for either shared or original content, and stick to them. These hashtags should also align with any meta tags and blog tags you use.
#2 - Make Mobile a Priority
Everyone is talking about
Tuesday, December 23rd, 2014 at 10:00am
Merry Christmas, happy Hanukkah, joyous Kwanzaa and happy New Year!
We hope you’re surrounded by friends and family this holiday season. Whether you’re eating festive foods, exchanging gifts, starting new traditions, practicing old ones, or just enjoying your couch, we wish you a safe and relaxing holiday. 2015 will be here next week and we’re all going to need our energy to make the most of it. So grab some eggnog, put on your fluffiest slippers, and relax while you can.
The Hannon Hill team will also be enjoying time with our loved ones this week So while we’re drinking eggnog in our fluffy slippers, check out
Friday, December 19th, 2014 at 10:00am
Most organizations, including ourselves, are currently in the process of wrapping up 2014 and planning for 2015. In addition to a Strategic Marketing Plan, most of us will need to create our Editorial Calendar for our 2015 content marketing efforts. There is no one right way to put your Editorial Calendar together. We recommend looking around to see how others do it, just like you are right now, and then deciding what mix of solutions works best for you.
First things first, identify what you’re trying to achieve What are your company’s goals for 2015 What are your department’s goals for 2015 How are you
Wednesday, December 17th, 2014 at 9:00am
The eduStyle Higher-ed Web Awards showcases some of the best college and university websites today. We’re thrilled to see some of our current clients nominated for their impressive efforts in higher education web development!
Each category will receive both a People's Choice and Judged Award. People's Choice voting closes January 21, 2015, and the winners will be announced on January 28, 2015. Read on to see the inventive ways some of our clients are developing their sites and make sure to go out and vote!
Best Overall Website Nominee: Chapman University
Best Redesign Nominee: Clemson University
Best Use of Photography
View all of our Archived Blogs