Content Marketing

Nov 08
Learn best practices for creating the most effective remarketing ads.

Oct 18
Learn how to set up segmented audiences in preparation for the most effective remarketing ads.

Oct 11
In this three-part blog post series, we take a look at remarketing best practices for bringing visitors back to your site. Part One focuses on planning and initial steps required to launch a successful remarketing campaign.

Jun 05
You’ve probably heard a lot about the General Data Protection Regulation or GDPR. In this blog post we explain how the GDPR will impact digital marketing practices.

May 22
Wonder what the future holds for marketers in higher education? Check out this series closer to learn which five content marketing trends we’ve got our eyes on.

May 15
Marketing teams respond to needs of internal and external stakeholders simultaneously. In this blog post, we explain how to balance both while driving results.

May 08
How content is delivered to audiences is a critical component of Content Strategy. In this blog post, we explain how to improve content distribution in higher ed.

May 01
Knowing how to communicate your brand’s value is essential. In this blog post, we highlight effective messaging strategies for marketers in higher education.

Apr 24
Understanding your audience is an essential element of any marketing activity. In this blog post, we explain how to craft useful personas to influence marketing communications.

Apr 18
Maintaining accessible websites is essential in higher education. In this blog post, we highlight various organizations that are succeeding with site accessibility.

Apr 17
Marketers in higher ed face unique challenges that many overlook. In this blog post, we introduce a series dedicated to solving common issues facing marketers in higher ed.

Apr 10
Help site visitors discover content they’ll love with Cascade CMS. Read this blog post to learn about a new feature that makes linking related content easy and simple.

Apr 05
Many users rely on assistive technologies to interact with content online. In this blog post, we’ll explain how to make your site compatible with various user agents.

Mar 29
Making content work for individuals with an array of interests and abilities can be difficult. In this blog post, we explain how to make content more understandable.

Mar 22
Accessibility is about more than alt tags and video captions, it’s about helping users move through your site with ease. In this blog post, we explain the principle of operability and explain why it’s essential to site accessibility.

Mar 15
Offering equal access to websites means meeting several standards governing site accessibility. In this blog post, we explain the fundamentals of perceivability.

Mar 13
Receiving a letter of complaint from the Office of Civil Rights is a serious matter. This blog post explains the remediation process and how to prevent future issues.

Mar 08
Focusing on site accessibility is one to improve the experience of many users at once. In this blog post, we’ll explain site accessibility and why it matters.

Mar 06
New technology has transformed SEO in various ways. In this blog post, we explain how to use a new kind of search to drive more traffic to your website.

Feb 27
User Groups connect customers from various organizations to exchange practical tips and best practices for using Cascade CMS. Read this blog post to learn more about the first Cascade CMS User Group sessions of 2018.

Feb 20
There’s always something new to learn in digital marketing. In this blog post, we discuss which recent search trends present new opportunities for digital marketers.

Feb 15
Maintaining accessible websites is a huge priority for those in higher education or government. This blog post announces the release a webinar recording that explains key elements of web accessibility.

Feb 13
Creating outstanding content means supporting contributors at every turn. This blog post highlights five ways that Cascade CMS helps contributors create better content.

Jan 23
Creating experiences customers and prospects value means personalizing content to fit their needs or interests. In this blog, we share four ways to personalize content with common MarTech tools.

Jan 18
Buyer personas are critical elements of any marketing program. In this blog, we share how to use behavioral analytics data to improve buyer personas.

Jan 10
Each year trends change how organizations interact with customers. In this blog post, we count down five trends we’re watching in 2018.

Jan 09
Customer experience is what separates the extraordinary from the ordinary. In this blog, we explain the value of creating exceptional experiences for businesses of all kinds.

Jan 03
Getting in front of prospective students can be difficult without the right strategy. This blog post explains how they communicate, what they want to know, and how to tailor your message to reach them.

Dec 27
Content is king, as I’m sure you’ve heard time and time again. In this piece, we explain why content is so important and why it’s worth making yours great.

Dec 21
Your audience has great ideas, why not use them to create new content that they’ll love? Read this post to learn how to crowdsource content.

Dec 19
Internet regulations can influence how users experience your brand. Read this post to learn how the Federal Communications Commission’s reversal of Net Neutrality rules can influence digital marketing.

Dec 14
No matter what industry you are in, customers and prospects probably interact with your brand across several channels. In this blog post, we discuss the benefits of multi-channel distribution and explain how it works.

Dec 12
Your marketing program probably includes a great deal of content. Read this blog post to learn how to launch a marketing program that is strategically driven by your content.

Dec 07
Websites are essential tools to help organizations attract and engage prospects. This blog highlights some of the creative ways our clients in higher education use their websites to reach prospective students.

Nov 22
Keeping your team engaged in your strategy is essential to its success. This blog post explains how to document your content strategy, so teams can implement it effectively.

Nov 21
The American Marketing Association’s Symposium on Higher Education unites marketers and communicators from across North America to discuss the challenges and opportunities in and around higher ed. This blog post recounts key moments from the event.

Nov 16
#ConFabEdu is the annual gathering of voices in content creation for higher ed. Check out this blog post to see what we learned at 2017’s event.

Nov 14
Personalized web content can increase engagement and conversions. In this blog post, you will learn what personalized content is, how it works and how to use it to improve your digital marketing efforts.

Nov 07
The secret to reaching high-value prospects isn’t always in an algorithm. Read this blog to learn how to attract and engage audiences more effectively.

Nov 01
The latest versions of content management systems include lots of features that older ones may not. Take this quick quiz to see if it's time to trade up so you don't miss out.

Oct 31
Digital marketing unites techies and creatives to attract and keep customers. This blog explains how leaders can facilitate better collaboration the two groups.

Oct 26
We polled leaders in higher ed to discover how current trends influence web design and outreach. Read this post to for key findings, then download the new piece for all the full discussion and helpful tips.

Oct 11
Content Marketing is the lead gen tactic of choice for many marketers, but what about the tools that govern how content is stored and distributed? This blog post explains how and why good content marketing depends on good content management.

Sep 19
Get a preview of what you can expect from sessions at #CUC17. This blog post highlights sessions that explains how to output a single piece of content in many different formats and deliver it to a multitude of platforms.

Sep 14
There’s always something new to learn, track, and deploy in digital marketing. This blog post explores two popular marketing techniques and explains how they work together to reach customers.

Sep 07
Visual content connects brands to consumers quickly with powerful images. In this blog, we explain how to create and use visual content to connect with your audience.

Sep 06
Getting great content on your site and to your audience can be difficult. This blog highlights key features in Cascade CMS that helps content contributors generate, publish, and distribute better content more quickly.

Aug 24
Search engine optimization (SEO) is a critical element of any digital marketing strategy. This blog highlights five relatively unknown ways to improve search engine results page ranking.

Aug 22
The EduWeb Digital Summit is a three-day event focused on higher ed recruitment, enrollment, marketing, communications, web, and IT. Check out this blog post to read our top five takeaways from this year’s event.

Aug 17
Successful content marketing depends on killer content and well-executed distribution. In this piece, we discuss how to build and execute an effective distribution strategy that helps get your content to readers.

Aug 15
Content marketing has changed how companies of all kinds do business. In this blog post, we share three common pitfalls in content creation and how you can avoid them.

Aug 10
Content contributors utilize different software systems every day. This blog focuses on content management systems and explains their features, functions, and value to organizations.

Aug 03
Effective marketing depends on strategy, not spend. Use this list of free digital marketing programs to stretch your budget while finding new ways to connect with customers.

Aug 01
Creating stand-out content is becoming increasingly difficult. Read this blog post to learn what and how to write to reach your audience.

Jul 11
Multiplatform publishing makes content distribution easy, especially when it is enabled by your CMS. This blog post explains why this feature is essential for modern CMSs.

Jul 06
In the crowded field of marketing technology, is critical to know which tools fit your marketing strategy and which ones do not. In this blog post, we highlight how to spot the right tech tools for your marketing program.

Jun 27
Help people of all abilities access content on your site with this guide on web accessibility. Learn who you help, what you gain and why content accessibility is so important.

Jun 15
Artificial intelligence is behind many of the tools and applications marketers use to achieve their digital goals. This post explains AI and how marketers can use it to improve efficiency.

Jun 13
Learn tips and tricks from leaders in digital marketing. This compilation of compelling podcast episodes features professors, consultants, and social media strategists.

May 11
Assigning content ownership to individual contributors is the best way to maintain a fresher website that delivers a better user experience. Read this post to learn specific ways Cascade CMS can help your organization embrace content ownership.

May 10
On May 9, Jeremiah Barba delivered a webinar highlighting how different departments within your organization can join forces to create a successful content strategy that will last into the future. Watch the recording now!

Apr 20
In this blog post from Hannon Hill, we look at the most common mistakes when it comes to measuring content effectiveness.

Apr 13
SEO evangelist or not, there are five things content contributors can do right now to improve search engine results.

Apr 11
Join Hannon Hill and Up&Up in our upcoming webinar about creating a sustainable content strategy.

Mar 21
Most of us have heard of targeted content delivery, but how do we take it from concept to reality? Let’s take a look at targeted content delivery, why it’s important, and how your organization can get started.

May 24
In this blog post from Hannon Hill, we introduce our new community resource just for you: The Cascade User Group for Marketers.

May 03
In this blog post from Hannon Hill, we will discuss the pros and cons of gating your website content and give some pointers for gating your content more effectively.

Jan 19
In this blog post from Hannon Hill, we list our top 5 tips for increasing Twitter followers to build the right audience, increase exposure, and boost website traffic.

Dec 01
This blog post from Hannon Hill will teach you how to avoid the seven most common website analytics mistakes that beginners tend to make.

Feb 26
Determining what type of content to use on your website can be tough. In this blog post, we highlight trends and statistics you can use to help decide what type of information could work for you.

Feb 17
Quality content on your site really is the priority. Even if your design creates an aesthetically pleasing visitor journey, it won’t mean a thing without good writing to go along with it.

Jan 29
When evaluating the quality of your visitor journeys, there are numerous factors to consider. Two of those being your user flows, and your sitemap.

Jan 23
“Marketing Personas,” “Persona Profiles,” or “Buyer Personas” are a go-to-market segmentation technique for marketers looking to create targeted content.

Jan 20
Your product likely has a few different types of users and administrators. This variety of users can be broken down and classified into different personas.

Jan 13
There’s no question that analytics require a significant amount of time and dedication, so you want to make sure to follow best practices and to avoid simple mistakes.

Jan 08
It’s become apparent that producing targeted content will continue to be a major trend in the upcoming year. Targeted Content is specific content created for a subset of your general audience, often referred to as a persona.

Jan 06
As a web manager, you’re used to monitoring your analytics data closely. You look at a ton of information and do your best to segment your data in order to gain actionable insights.

Dec 30
Prepare for the new year with new strategies to improve your content marketing campaigns. In this blog post, we share ten ways to transform your content.

Dec 11
Content management and content marketing have converged. In this blog post, we highlight 7 trends to look for in 2015.

Nov 14
The AMA's Symposium for the Marketing of Higher Education is an annual gathering of marketers in the higher ed industry. In this blog post, we detail some of the takeaways from this year's event.

Oct 21
Tons of tools help digital marketers manage and market content. In this blog post, we share twelve of our favorite tools for curating, marketing, storing and sharing content.

Aug 05
Higher education has become more competitive than ever, so knowing how your college or university can stand out in search marketing is key. In such a saturated market it’s important to focus on your Unique Selling Proposition (USP).

Hannon Hill Corporation

3423 Piedmont Road NE, Suite 520
Atlanta, GA 30305

Phone: 678.904.6900
Toll Free: 1.800.407.3540
Fax: 678.904.6901

GSA Contract Holder